Topic

BKNG

A collection of 12 issues

Booking: The shareholder friendly OTA king

You can listen to the Deep Dive here Booking’s modern identity as a dominant, European-centric travel aggregator obscures its chaotic origins as a quintessentially American dot-com darling: Priceline.com. The original company, founded by Jay S.

The "humorless" and timeless machine of Booking Holdings, Portfolio Change

Almost three years ago, my friend Scuttleblurb described Booking in a way that I believe truly encapsulated the essence of the company: Booking is metrics – it iterates on performance marketing game mechanics and humorlessly monitors every bit of performance down the hour.